Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. Andrew Chen explained this as the Law of Shitty Clickthroughs.
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