Remove Agile Remove Audience Remove Metrics
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

These are things that if you get right, you can optimize your way into a big, sustainable audience. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.

Audience 119
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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Metrics for this depth are rare and only long-term. The conceptual level.

Agile 139
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Why Some Startups Win

Steve Blank

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. I couldn’t care less about those.

Startup 329
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") Of course, many startups are capital efficient and generally frugal.

Lean 168
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Beyond the garage

Startup Lessons Learned

It may be hard to remember that there was a time when people in the agile software development community thought Lean Startup was incompatible with agile practices. I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. No BS, no vanity metrics, no launches, no PR.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Ive attempted to embed the relevant slides below. What about a hardware business with some long-lead-time components?