crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. Western audiences read from left to right.

Design 85

Design Vertical Software Review Wichita 85

crowdSPRING Blog

JULY 17, 2018

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. Western audiences read from left to right.

Design 48

Design Vertical Software Review Wichita 48

crowdSPRING Blog

DECEMBER 13, 2018

Does your brand resonate with your intended audience? No matter how well your brand identity supports your business strategies, or how consistent it is, if it fails to connect with your audience, then your brand identity is not doing its job. Failure to deliver on a brand promise is a sign of an unhealthy brand.

Marketing 162

Marketing Charlotte Naming Design 162