Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. First off, what does it mean to launch? Generally, we conflate two unrelated concepts into the term, which is important to clarify right up front.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

Startup Lessons Learned

SEPTEMBER 13, 2008

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. In a mature company with a mature product, the goal is to pay for lots of people to come to your website. Expo SF (May.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth. Expo SF (May.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

Our goal is to understand the metrics, mechanics, and levers of engagement. For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. The true ROI of a synthetic notification has to balance ROI, customer fatigue, and the engagement effects of the campaign itself.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Agile project management tool that enables real time collaboration. Login System.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

Campaign 84

Campaign San Francisco Lean Agile 84