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I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.
The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. We changed our model to B2B and adopted Agile around 2002. For now, Id like to ask a favor. It was a disaster. Expo SF (May.
Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; CustomerDevelopment – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Outside In: The Power of Putting Customers at the Center of Your Business , by Harley Manning and Kelly Bodine from Forrester Research, was a good read that kept crossing back and forth between good on the subject at hand, and good business advice in general. “Customer Experience is a journey, not a project.
But other times, the right way to learn is actually to show a product prototype to customers one-on-one. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. which defeats the whole purpose of getting face time for CustomerDevelopment!
In a presentation you gave to one of Steves classes you mentioned how common sense all this customerdevelopment stuff seems in theory, but is relatively difficult to pull off on in practice. It would be nice if you could deconstruct why the customerdevelopment model is challenging to pull off in practice? Expo SF (May.
Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and CustomerDevelopment Home What is CustomerDevelopment? CustomerDevelopment Help Affordable CustomerDevelopment Support! Please Share! Feel free to Contact me.
Ditch the business plan and when assumptions are proven wrong, pivot CustomerDevelopment: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. AgileDevelopment: launch an MVP early and iterate quickly.
Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Continuous deployment offers three significant advantages over large batch development systems. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean CustomerDevelopment. Agile project management. Agile eLearning.
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