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ESADE Business School Commencement Speech

Steve Blank

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Finance The goals for public companies are driven primarily by financial Key Performance Indicators (KPI’s).

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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

And I think how you think about that, whether you're a restaurant owner that didn't invest in curbside pickup, what can you do to, I'll call it, hack it or in an agile mindset, how do you think about bringing a way to be able to do curbside and do that well, and not just rely on the delivery folks to be able to support you? Go get them.

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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone. Class Velocity/Depth.

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