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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") Great blog! What are the characteristics of a lean startup?

Lean 168
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12 ways to get your business development and tech teams on the same page

The Next Web

Practice Agile Development. We practice agile development principles, and having the constant feedback between business and development that agile suggests is key to successful integration of the two teams. Systems such as Scrum can help separate departments communicate effectively, and that is an absolute necessity.

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How to Solve Problems in Your Business: Kanban, Kaizen and Scrum

Up and Running

In a recent blog post, Kanbanize CEO, Dimitar Karaivanov, effectively summarizes the spirit of kanban: “One of the main principles … is the goal of eliminating bottlenecks by imposing realistic limits on how much work is in progress, how much work is requested, and how much work is held off on the back burner. Then Lead Them. Final Thoughts.

SCRUM 60
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Escaping the Design Trap in Agile Marketing

crowdSPRING Blog

The biggest trend in marketing in 2016 has been the idea of “agile marketing.” In a survey conducted by Workfront and Marketing Profs, roughly 30% of marketers are already using an agile methodology in their departments. Although undeniably useful, Scrum was originally created for software development.

Agile 48
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Lessons Learned: The product manager's lament

Startup Lessons Learned

Eventually, I hope to get them on a full agile diet, with TDD, scrums, sprints, pair programming, and more. I went through some of this in bringing agile methodologies to my current firm - except that I am the product manager in question at this case. October 6, 2008 12:17 AM r& said. Expo SF (May.