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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

It’s a regular question googled in relation to the adaption of scrum methodology, and still people are confused whether to implement it in their projects. All of us know in software companies that scrum is the most significant agile methodology for handling software projects. When Scrum can be followed.

SCRUM 113
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[Interview] Michael K. Levine, Author Of “People Over Process: Leadership for Agility”

YoungUpstarts

Though agile is all about process and that’s where much of our attention has gone, it’s time we shifted out focus on people and interactions. In his new book “ People Over Process: Leadership for Agility “, technology expert Michael K. By putting people first — as opposed to process. What’s your main focus?

Agile 113
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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Book Short: Scrum ptious

OnlyOnce

Book Short: Scrum ptious . I just finished reading Scrum: The Art of Doing Twice the Work in Half the Time , by Jeff Sutherland and JJ Sutherland. But it’s a book I should’ve read along time ago, and a book that I enjoyed. I can’t wait for next week’s training session!

SCRUM 48
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Of course, many startups are capital efficient and generally frugal. No more, no less.

Lean 168
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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. For example, the Jira Software team created a microsite dedicated to product-agnostic education about becoming an agile team. Distribution framework.

Agile 139