Agile Books SEM 
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
Startup Lessons Learned
SEPTEMBER 15, 2008
But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Of course, many startups are capital efficient and generally frugal. No more, no less.
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Startup Lessons Learned
SEPTEMBER 7, 2008
In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Ive attempted to embed the relevant slides below. What about a hardware business with some long-lead-time components?
Startup Lessons Learned
SEPTEMBER 10, 2008
I know plenty of people who prefer more advanced source control system, but my belief is that many agile practices diminish the importance of advanced features like branching. Its not that the idea behind them is wrong, but I think agile team-building practices make scheduling per se much less important. Youd better. Expo SF (May.
Startup Lessons Learned
SEPTEMBER 18, 2008
I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Examples, theory, practical advice, links to books, counter-intuitive thinking. Like gmlk, I usually subscribe the first time I find something useful.
ConversionXL
SEPTEMBER 5, 2019
” The first mention of personas was in Alan Cooper’s 1991 book, The Inmates are Running the Asylum. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., That allows us to move quickly and maintain an agile product design strategy as well as an agile marketing strategy.
ConversionXL
MARCH 7, 2017
The first mention of personas was in Alan Cooper’s 1991 book, “The Inmates are Running the Asylum.” They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., That allows us to move quickly and maintain an agile product design strategy as well as an agile marketing strategy.
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