Remove Agile Remove Books Remove Software Development
article thumbnail

[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
article thumbnail

If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

And make sure to pick up a copy of his book. 22:53 Eric’s book: The Lean Startup. 41:00 Transitioning from software to writing. 42:20 Did agile development influence you? 1:05:35 Middle class job of the next generation: software development! There are many in this episode. 31:10 Mozy Pro Ad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Interview] Michael K. Levine, Author Of “People Over Process: Leadership for Agility”

YoungUpstarts

Though agile is all about process and that’s where much of our attention has gone, it’s time we shifted out focus on people and interactions. In his new book “ People Over Process: Leadership for Agility “, technology expert Michael K. By putting people first — as opposed to process. What’s your main focus?

Agile 113
article thumbnail

Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
article thumbnail

Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
article thumbnail

Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

Google's algorithm, combined with the hardware and software to implement a search of trillions of websites in 0.2 37signals' ranting platform — a blog with 131k followers and a best-selling book — is nearly impossible to build even with a full-time army of insightful writers. That's just one example! Common vision.

article thumbnail

Eric Ries and Kent Beck Discuss Product Development

Startup Lessons Learned

On November 14 (that’s this Thursday) at 1p PT, Eric Ries will speak with Kent Beck, a creator of Agile software development, about facilitating the work of engineers and product teams.