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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) In fact, this company hasn’t shipped any new products in months.

Customer 167
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Do not talk about disruptive business models; the ones who disrupt don’t talk about it. They are too busy disrupting. Optimization is by nature agile: CRO yields new data for the team to prove that whatever the organization did was good or bad. It’s a wave—the agile Tsunami. You can’t see it.)