Agile Campaign Customer Development 
Startup Lessons Learned
NOVEMBER 7, 2008
Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05,
Startup Lessons Learned
SEPTEMBER 13, 2008
My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Only much later did I realize that this was an application of customer development to online marketing.
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Steve Blank
APRIL 27, 2009
and Britian can affect German war-fighting capability is by mounting a Strategic Bombing campaign , from England. The Americans and British split up the air campaign: the British bombed at night, the Americans during the day. And in hindsight, we seemed a bit more agile and innovative in WWII.) How was this possible?
Steve Blank
JUNE 12, 2020
This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique.
Startup Lessons Learned
OCTOBER 6, 2008
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Thats what business is designed to do.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do some Customer Development instead. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Dont scale.
Startup Lessons Learned
FEBRUARY 22, 2009
After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Ill explain in a moment. This post is the result. Expo SF (May.
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