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Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Implement Agile ! First questions when starting a marketing campaign? It’s among the very best CRO events in the world, and of course in Europe. Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. What’s the problem?
Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Optimization is by nature agile: CRO yields new data for the team to prove that whatever the organization did was good or bad. It’s a wave—the agile Tsunami. You can’t see it.) The good news?
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