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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05, Expo SF (May.

Demand 167
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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. Even "cool, agile" companies like 37signals are trapped. Adriana has been a psychiatrist for 10 years; she understands the ins and outs of that business.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

In a mature company with a mature product, the goal is to pay for lots of people to come to your website. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours.

SEM 164
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market.

Product 142
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Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The image above is an ad created by TBWA for Moustaches Make A Difference – a campaign to raise support for prostate cancer research. Better Agile Than Smart – [link]. Six Myths of Product Development – [link]. Better Agile Than Smart – [link]. So what exactly is a tech company?

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Lessons Learned: When NOT to listen to your users; when NOT to.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. I think Drucker said it best. Expo SF (May.