Agile Channel Matching Revenue 
Steve Blank
MARCH 15, 2017
It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. Educate our sales channel(s).
Hearpreneur
OCTOBER 25, 2023
The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. The first step is to have a domain name that matches your business name. The current returns process has too many touchpoints where shrinkage can happen.
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Steve Blank
SEPTEMBER 16, 2014
While most of the early attention in a startup is paid to finding product market fit ( the match between value proposition and customer segment on the right-side of the canvas) it’s the left side of the canvas that will tell you what your founding team should look like. If you’re a startup it’s easy to get confused on this step.
Steve Blank
MAY 6, 2015
Best practices in software development started to move to agile development in the early 2000’s. With Agile you could end up satisfying every feature a customer asked for and still go out of business. Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) Lessons Learned.
Steve Blank
MARCH 31, 2014
Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. Companies horde cash and squeeze the most revenue and margin from the money they use. Act Like a Startup.
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. The first reaction from my CEO was, “that’s why you’re running the department.” Two paragraphs, Five bullets.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.
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