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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

From there, I went to Circuit City in Richmond, Virginia and was there for four years in the throes of battle against Best Buy and all those things. But you can't beat yourself up because you didn't have a good email address as before you started, or you didn't have their social media counts. Go get them. Let's go."

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The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. They'll have the mental agility to think smart and move fast.

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