Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. Andrew Chen explained this as the Law of Shitty Clickthroughs. Valuable customer data is buried in these disconnected tools. There is no exception for marketing. This happens in advertising all the time.
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