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In the last few years Agile and “ContinuousDeployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs.
This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Mark Leslie has articulated a very similar methodology to "4 steps to the epiphany" in his "sales learning curve" model which I also find compelling.
If you havent seen it, Pascals recent presentation on continuousdeployment is a must-see; slides are here. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. says Rachleff. says Rachleff. Expo SF (May.
I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Yet other agile principles suggest the opposite, as in YAGNI and DoTheSimplestThingThatCouldPossiblyWork. Reconciling these principles requires a little humility.
If you are trying to find a product that sells, than each test would require a different product to be created (or at least a different sales page).in This adds to the complexity of decision making since you dont know its the ad, sales page, product, keywords and so on. . Case Study: Continuousdeployment makes releases n.
This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales. Expo SF (May.
For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. Go on an agile diet quickly. They are closing orders.
Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customer development and agile development is a challenge.
In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Case Study: Continuousdeployment makes releases n. Problem is, you inevitably become yesterday’s old news.
Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Case Study: Continuousdeployment makes releases n. Expo SF (May.
These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. Case Study: Continuousdeployment makes releases n. Expo SF (May.
In school I was being pounded day and night with anything that has to do with agile software development. When I entered the company, I realized that there were no process and I quickly applied what I know about agile software development. Case Study: Continuousdeployment makes releases n. I am basically a one-man shop.
For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. I’ve often wanted to wire up a bell to sales data, so that when we make a sale, we literally hear the cash register ring. Case Study: Continuousdeployment makes releases n. Expo SF (May.
When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. If you want to get ahead in this new world, agile is already not agile enough, lean is too fat and investing money in processes which tell you whether you're doing the right thing will put you on the right track but not out in front. .
Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog. Case Study: Continuousdeployment makes releases n. At no time did IMVU ever employ more than three full-time 3D artists. . Expo SF (May.
Similarly, government purchasing is a frustrating series of hoops, even compared to enterprise sales. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.
A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. KISSmetrics building and empowering cross-functional teams to attack problems in their sales funnels via hypothesis testing. The result: a new idea I called The Lean Startup.
This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.
Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. Expo SF (May.
At that point, theres no opportunity for marketing or sales; the battle is already won or lost in the persons mind. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?
We got instantaneous feedback on the validity of the idea and started our sales process concurrently. LOIs, while clearly not as good as signed sales contract, do have meaning and are valuable. We got instantaneous feedback on the validity of the idea and started our sales process concurrently. Expo SF (May.
When I first encountered agile software techniques, in the form of extreme programming , I thought I had found the answer. I explained it to people this way: agile lets you make the trade-offs visible to whole company, so that they can make informed choices. Even worse, agile wasnt really helping me ship higher quality software.
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Case Study: Continuousdeployment makes releases n. Combining agile development with customer developm. Expo SF (May.
Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. Case Study: Continuousdeployment makes releases n. Combining agile development with customer developm. Expo SF (May.
Sales depend on being right (whereas in UGC we can pretty much try anything, and promote the winners). Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May.
Meanwhile, individuals and smaller companies emailed by the hundreds to say that they wanted the features of custom channels, but the sales model—arranged like a media buy—didn’t make sense to them. Case Study: Continuousdeployment makes releases n. Expo SF (May.
It took hundreds of years for newspapers to learn to behave as worthy holders of this public trust and cover the news without fear or favour, and create a firewall between news and views and the ad-sales side of the operation. Since LL took over xstreet, they have seen a 34% DROP in users and sales, why? YOU and ONLY YOU. Expo SF (May.
Without a basis for comparison, you first have to drive home the need, then you will have an easy time making the sale (after all, youre the person who they trust to bring it to their attention). Toughest part of the sale is to get agreement that you really can deliver benefits that they didnt previously know were possible. .
Labels: agile , product development , Test-driven development 11comments: William Pietri said. Back when it first came out, Fowlers book Refactoring was what got me into the Agile world, so it holds a special place in my heart. Case Study: Continuousdeployment makes releases n. Great post, Eric. Expo SF (May.
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