Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Up and Running

SEPTEMBER 13, 2021

This is extremely useful information because if you are getting what you consider to be high numbers of visitors, but you have a low conversion rate (visitors complete actions), there could be issues with your website. To create urgency and interest, you may create a time-limited marketing campaign. Real-time reports.

Analytics 93

Analytics SEO Channel Search 93

Occam's Razor

SEPTEMBER 19, 2011

If you want to learn how a focus on the bottom-line, especially net profit can change your life, and I mean that literally, please see this video: Agile, Outcomes Driven, Digital Advertising. In this case, that amounted to a bottom-line impact of $2.59. [If Parts two and three, Rockin' Teen and Adult (Ninja!).]. Do the best you can.

.Net 120

.Net Campaign Channel Analytics 120

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 49

Social Media Media Framework Advertising 49

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance. Filed under: Corporate Innovation.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance. Filed under: Corporate Innovation.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

APRIL 30, 2009

As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. If you look at the top 3 online retailers by conversion rate, none of these are award-winning designs : [link] [link] [link] However, they convert ~25% of visitors to customers. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120