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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. For example, the Jira Software team created a microsite dedicated to product-agnostic education about becoming an agile team. Distribution framework.

Agile 139
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Embrace technical debt

Startup Lessons Learned

I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Yet other agile principles suggest the opposite, as in YAGNI and DoTheSimplestThingThatCouldPossiblyWork. Reconciling these principles requires a little humility.

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7 Highlights from Lean Startup Week

Startup Lessons Learned

The result is a combination of design thinking, Lean Startup, and Agile Scrum, and Ignacio’s innovation team includes 25 coaches who train employees in PACE best practices. When confronted with a “safety valve hydraulic thing,” Eric remembered that “all the conversation in the room was about the technology of hydraulics.”

Lean 245
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The four kinds of work, and how to get them done: part three

Startup Lessons Learned

The advantages of cross-functional teams are well documented, and for a thorough treatment I recommend the theory in the second half of Agile Software Development with Scrum. Scrum recommends 30 days; I have worked in one or two-week cycles up to about three months. At IMVU, we found 60 days was just about right. Expo SF (May.

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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

It’s my preferred alternative to Basecamp, which for for me is really only good at allowing you to converse with others related to a specific project. For example, Trello is a great “list making” tool in its own right, but if you use it with Scrum/Agile project management techniques, you’re 10x more likely to benefit.