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CustomerDevelopment ) to help you quickly recognize and reverse any incorrect decisions. That’s why startups are agile. Startups that are agile have mastered one other trick – and that’s Tempo – the ability to make quick decisions consistently over extended periods of time.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , AgileDevelopment and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
Agile – you may find the real opportunities for your company was somewhere else. However, you will be dealing with almost daily change, (new customer feedback/insights from a CustomerDevelopment process and technical roadblocks ,) as the company searches for a repeatable and scalable business model.
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. The first reaction from my CEO was, “that’s why you’re running the department.” And yes, we could have built a top-down, command-and-control hierarchy. on April 10, 2009 at 6:58 am Said: Amazing blog.
The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on? CustomerDevelopment and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.
And in hindsight, we seemed a bit more agile and innovative in WWII.) Yet decades later the military lacked the agility to write a spec in two years, let alone get 10′s of thousands of new systems deployed on aircraft as Terman had done. How was this possible?
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agiledevelopment.
If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. In 1962 Wheelon left for a new job as the first director of the CIA’s Directorate of Science and Technology where he was responsible for development of OXCART , the A-12 Spyplane, and three major satellite reconnaissance systems.
For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.
I have a question though- do you think that most content metrics (the ebook example you mentioned) should be developed by the "author" to target their specific data, or do you think there are opportunities for a new business vertical that give these tools directly to the creator. August 24, 2009 2:17 PM Norbert Mocsnik said.
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customerdevelopment would be useful. In contrast to simply executing your business plan, the CustomerDevelopment process is built on low-cost and continuous learning and iterating.
Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; CustomerDevelopment – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.
You don’t get grades for having resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. From the king of customerdevelopment, Steve Blank: [.] There’s a big difference between being an employee at a great technology company and having the guts to start one. You just get successful.
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Filed under: Secret History of Silicon Valley « Agile Opportunism – Entrepreneurial DNA Rocket Science 2: Drinking the Kool-Aid » 2 Responses Ben , on July 1, 2009 at 2:31 pm Said: Great post Steve. I can’t get this one out of my head. during World War II.
Air Force also needed improvements in frequency agility to protect its cold war bombers. Frequency agility can be best described by what happened over Germany in WWII. B-47 - primary Strategic Air Command Bomber in the 1950's As a result, to protect its bombers flying over the Soviet Union the U.S.
Rapid Scan/High Probability of Intercept – Stanford’s contribution In the last post we described Stanford’s high power, electronically tuned microwave tubes (the Backward Wave Oscillator ) which made high power, frequency agile airborne jammers possible.
Agile Opportunism – Entrepreneurial DNA « Steve Blank (tags: startup) [.] Agile Opportunism – Entrepreneurial DNA. Steve Blank, Agile Opportunism – Entrepreneurial DNA: … entrepreneurs instinctualy realize that the best advocate for their careers is themselves [.] You’re Hired, You’re Fired. Reply Create.
And how thinking of a solution to this commonly used model’s failures led to a new model – the CustomerDevelopment Model – that offers a new way to approach startup activities outside the building. Product Development Diagram 1. —– Part 2 of the CustomerDevelopment Manifesto to follow.
Sure the rest of the stories diverge though… can’t really imagine a Soviet counterpart to the CustomerDevelopment method. Reply Agile Opportunism – Entrepreneurial DNA « Steve Blank , on June 29, 2009 at 7:02 am Said: [.] Reply Ben C. , The invention of electronic warfare, part I and II. [.]
I teach teams various Agile techniques, and occasionally get told some particular trick is cheating. E.g., we take a big spec, cut the 80% that, for some core group of customers, is nice rather than necessary, and ship the 20% ASAP. Just remember ethics and values are about what you practice when the going gets tough.
Berkeley Haas Business School was courageous enough to give me a forum teach the CustomerDevelopment Methodology. Another piece of trivial: the road that is the side-entrance (during business hours) to Agilent Corporation HQ in Santa Clara is named “Terman Lane&# after Terman. I’ll stop channeling James Burke now.
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agiledevelopment. Part 4 of the CustomerDevelopment Manifesto to follow.
The Curse of a New Building At some point in my career as I began to ponder how/why startups morph from agile, “can do&# companies to [.] [.] I think there’s a size and scale where regardless of your intentions lean and agile won’t work (looking like a grandmother in a miniskirt.) A VERY nice office.
We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. I coach agile teams for a living, and I do most of my work with start-ups. I said, “well for me you’d have to add coming from a dysfunctional family.”
After these slides, these VC’s recognized that this company had dramatically reduced risk and built a startup that was agile, resilient and customer-centric. The presentation didn’t have a single word about Lean Startups or CustomerDevelopment. Your “CustomerDevelopment Process&# has really resonated for me.
In other words, a principled way to combine agility with stability. Imagine you hear from an engineer that they are worried that a certain payment subsystem is unreliable, and will therefore double-charge some customers. In other words, a principled way to combine agility with stability.
Everyone should be articulate and agile in describing and demoing the products.) For bigger booths a good rule of thumb is to have two to four staffers for every 100 square feet of exhibit space. Even for the smallest trade show, no one shows up without booth training. Messages, themes, demo’s. Go to trade shows like it matters.
Hopefully you and your co-founders are experts in one or two parts (agiledevelopment, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customerdevelopment that the founder needs to understand. Initially your job is to understand each of the parts of your business model before you hire someone to do it.
This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agiledevelopment.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agiledevelopment. While that’s not true, it is a fact that entrepreneurs only have one word for “startup.” .
Reply Agile Opportunism – Entrepreneurial DNA « Steve Blank , on June 29, 2009 at 7:02 am Said: [.] Reply Gravity Will Be Turned Off « Avid Editor’s Insights , on May 17, 2009 at 1:31 am Said: [.] entire story can be found at Steve Blank. It’s worth a few minutes time off from reaming [.]
The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. The remaining company kept the Hewlett Packard name and focussed on computers.
In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customerdevelopment. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role. No one was confused after that.
The reality is that independent electric vehicle startups will win over time (closer to the customer, more agile, etc.) with the auto bailout. (I will admit that taking a concept such as “open source” from the software business and applying it to the auto industry and Washington D.C. But they’re smart, let’s see what happens.)
Ardent 3: Supercomputer Porn « Steve Blank steveblank.com/2009/10/12/ardent-3-supercomputer-porn – view page – cached + CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40? Reply links for 2009-10-13 « Blarney Fellow , on October 13, 2009 at 6:10 pm Said: [.]
founder paired with a mentor who had two operating companies in this space, who had developed and sold vertical market software to companies in this space, and had studied the field as an academic specialty. A healthy disrespect for the status quo coupled with passion, persistence and agility trumps everything else. Not exactly.
founder paired with a mentor who had two operating companies in this space, who had developed and sold vertical market software to companies in this space, and had studied the field as an academic specialty. A healthy disrespect for the status quo coupled with passion, persistence and agility trumps everything else. Not exactly.
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