Steve Blank

SEPTEMBER 3, 2014

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. He worked hard to deeply understand the customer problems of these two customer segments.

Cofounder 336

Cofounder Founder Technical Cofounder Coder 336

Steve Blank

APRIL 16, 2013

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

Technical Review 331

Technical Review Lean Venture Capital Customer Development 331

Steve Blank

OCTOBER 30, 2012

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. And you’ll learn about how to build a minimal viable product to get feedback early and often from customers.

Startup 335

Startup Lean Incubator Business Model 335

Steve Blank

SEPTEMBER 16, 2014

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Customer Development'

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

SEPTEMBER 5, 2013

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Given something tangible, customers were able to start gauging their willingness to use and pay.

Lean 322

Lean Customer Development Sales Cycle Business Model 322

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Customer 280

Customer Technical Review Software Review Mexico 280

Steve Blank

MARCH 31, 2011

Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. Some men see things as they are and ask why. Others dream things that never were and ask why not.

Agile 334

Agile Customer Development Early Stage Business Model 334

Steve Blank

JANUARY 25, 2011

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.

Part-Time VPE 325

Part-Time VPE Agile Engineer Startup 325

Steve Blank

JANUARY 27, 2011

This startup search process is the business model / customer development / agile development solution stack. The traditional business plan is an essential organizing and planning document to launch new products in existing companies with known customers and markets.

Business Model 285

Business Model Utah Intellectual Property Agile 285

Steve Blank

DECEMBER 13, 2010

Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market.

Chile 241

Chile Silicon Valley Lean Agile 241

Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. Another piece of trivial: the road that is the side-entrance (during business hours) to Agilent Corporation HQ in Santa Clara is named “Terman Lane&# after Terman. I’ll stop channeling James Burke now.

Silicon Valley 302

Silicon Valley RSS San Francisco Technical Review 302

Steve Blank

APRIL 10, 2009

Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc.

Silicon Valley 309

Silicon Valley RSS Startup Agile 309

Steve Blank

DECEMBER 20, 2011

63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. We taught them the business model / customer development / agile development solution stack. And since the rest of the slides were about Customer Development, I taught those.

Incubator 310

Incubator Government Silicon Valley Lean 310

Steve Blank

MAY 17, 2010

A business plan is the execution document that large companies write when planning product-line extensions where customer, market and product features are known. Most startups are facing unknown customer needs, an unknown product feature set and is an organization formed to search for a repeatable and scalable business model.

Business Plan 320

Business Plan Business Model Customer Development Deal Flow 320

Steve Blank

JUNE 3, 2010

The company loses customers, then revenues and profits decline and it eventually gets acquired or goes out of business. valued by their existing customers – fairly well. Yet most research has shown that disruptive innovation, that is innovations that go after new markets, new customers, new technologies, etc.

Search 251

Search Agile Customer Development Technical Review 251

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 307

Lean Business Model Customer Development Guinea 307

Steve Blank

APRIL 16, 2013

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

Technical Review 223

Technical Review Lean Venture Capital Customer Development 223

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 290

Intellectual Property Lean IP Open Source 290

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

Lean 263

Lean Silicon Valley Startup RSS 263

Steve Blank

MARCH 2, 2011

Working with him, I’ve been impressed to watch his small team embrace Customer Development (and Business Model Generation ) and search the world for the right product/market fit. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. Corporate elephants can dance.

Silicon Valley 239

Silicon Valley Agile Customer Development Early Stage 239

Steve Blank

JANUARY 30, 2013

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. Lessons Learned.

Programming 273

Programming Technical Review Incubator Intellectual Property 273

Steve Blank

MARCH 29, 2012

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. Pair Customer Development with Agile Development. No Business Plan Survives First Contact with Customers. So by popular demand, here’s a poster of the Customer Development Manifesto.

Customer Development 331

Customer Development Developer Customer Cofounder 331

Steve Blank

JUNE 11, 2009

Agile – you may find the real opportunities for your company was somewhere else. Passionate – is the company/product/customers the most important thing in your life? This means you still need to have a resilient personality, and be agile. Get customers first. How quickly will you recover? But it won’t be happening daily.

Cofounder 230

Cofounder Founder Silicon Valley Technical Cofounder 230

Steve Blank

NOVEMBER 12, 2009

Rather than a traditional VC pitch I suggested that they do something unconventional and tell the story of their journey in Customer Discovery and Validation. The heart of the Cafepress presentation is the “ Lessons Learned from our Customers ” section. Your “Customer Development Process&# has really resonated for me.

Venture Capital 245

Venture Capital Silicon Valley RSS Hockey Stick 245

Steve Blank

OCTOBER 15, 2019

Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. What had previously been a strength – their great management processes – now holds back their ability to respond to new challenges. Companies Run on Process. Process Versus Product.

Government 322

Government Technical Review Acquisition Metrics 322

Startup Lessons Learned

OCTOBER 16, 2013

One good example is the way in which we''ve adjusted the length of different phases of our agile sprints. We don''t follow a set agile methodology, but rather follow a more home-grown, minimal version of various approaches. Create a steady stream of customer input that anyone can dip into. It wasn’t always this way.

Lean 167

Lean Startup Software Engineering Agile 167

Steve Blank

JUNE 8, 2021

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

Lean 417

Lean Security Asia SBIR 417

Steve Blank

MAY 6, 2015

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

NOVEMBER 15, 2010

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. She posted her notes from the talk here.)

Customer Development 278

Customer Development Business Model Developer Design 278

VC Cafe

JULY 26, 2020

Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Agile Development: launch an MVP early and iterate quickly.

Lean 214

Lean Seed Capital Startup Burn Rate 214

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Steve Blank

MAY 18, 2009

We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone – investors, customers, friends, etc.

Founder 312

Founder Silicon Valley RSS China 312

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. These companies would take our computers and put their name on them and resell them to their customers.

Technology 145

Technology Silicon Valley Fractional VPE Part-Time VPE 145

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

Customer Development 245

Customer Development Lean Developer Customer 245

Startup Lessons Learned

MARCH 6, 2013

> Uber's " Reality Therapy 4 Startups": What U Need 2 Know NOW > Steve Blank on why NOT to be an Entrepreneur > Airbnb's Globetrotting Lessons: Building 4 a Global Market > Vinod Khosla - The VC Legend: Interview w/ Dave McClure > Eric Ries on Entrepreneurship: What He's Learned Along the Way > GitHub's Secret 2 Success: Rethinking (..)

Lean 165

Lean Cofounder Startup Software Engineering 165

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 255

Customer Development Developer Customer Silicon Valley 255