Remove Agile Remove Customer Remove Marketing Remove Product Development
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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Soley. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Podcast Transcript.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully. Enter Jims post.

Agile 111
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. Process Versus Product.

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5 Types Of Business Strategies To Consider Before Opening Up Shop

YoungUpstarts

Different ways of working are better suited to different industries and business sizes, so it’s crucial to consider these sorts of things before you begin hiring or go to market. Also known as a system on module, SOM offers companies a unique strategy when it comes to developing products while keeping customizability fully possible.

SCRUM 147
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335
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The Advantages of a Direct-to-Consumer Sales Strategy

Women Entrepreneurs Can

Direct-to-consumer (D2C) sales strategies have radically reshaped how companies approach the market. Businesses can interact directly with their customers by eliminating intermediaries, offering a personalized shopping experience. Furthermore, D2C allows for faster innovation and adaptation to market changes.

Sales 40