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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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Is the Lean Startup Dead?

Steve Blank

Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan. Lean was designed to inform the founders’ vision while they operated frugally at speed. Every startup is in a race against time. It has to find product-market fit before running out of cash. The result?

Lean 335
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Use agile budgeting to manage your cash

David Teten

I encourage entrepreneurs to correct course with a re-forecast early and often. So here’s the solution I have recommended to some of my portfolio companies: “ agile budgeting ”, i.e., monitoring a few key variables while giving managers significant flexibility. Entrepreneur Jeff Magnusson provides a sample agile budgeting workbook.

Agile 60
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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Product development deals in designs, which are fundamentally intangible.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard.

CTO 168
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

2 Brainstorming, Forecasting, and Modeling Brainstorming within an expert team can be as effective as monitoring market trends. Develop ideas based on futurological forecasting (potential scenarios based on current trends), extrapolation (analysis with historical data), modeling, analogy, reverse prediction, or simply roadmaps.

eCommerce 185
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Lessons Learned: Five Whys

Startup Lessons Learned

Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. Wed never heard of five whys, and we had plenty of "agile skeptics" on the team.