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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
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Lessons Learned: Work in small batches

Startup Lessons Learned

Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. And over time, the development team may be able to start anticipating your needs. That frees up even more development resources, and so on.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. The product manager was clearly struggling to get results from the rest of the team. one more thought, where were the code reviews? October 6, 2008 12:17 AM r& said.

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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

All of us know in software companies that scrum is the most significant agile methodology for handling software projects. In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development.

SCRUM 120
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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. Expo SF (May.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. What is customer development? Using AdWords to assess demand for your new online.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the product development team of a startup (large or small) is a service organization. I am basically a one-man shop.