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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
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Telling the 800-lb Gorilla to Shove it up his Ass

A Smart Bear: Startups and Marketing for Geeks

65 million years ago an iridium-enfused extra-terrestrial meatball o' death caused what we would nowadays call a "disruptive market event," and the cold-blooded dinosaurs couldn't weather the shitstorm. But we know that any code review tool from Microsoft would work only with their own version control system and only inside Visual Studio.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. And over time, the development team may be able to start anticipating your needs. That frees up even more development resources, and so on.

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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. The product manager was clearly struggling to get results from the rest of the team. one more thought, where were the code reviews? October 6, 2008 12:17 AM r& said.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. The six key attributes spell ABCDEF: Agility. When talking about their past experience, candidates with agility will know why they did what they did in a given situation.

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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. Expo SF (May.