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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

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12 ways to get your business development and tech teams on the same page

The Next Web

Here’s a problem I bet every non-technical founder has experienced: the communication gap between what the biz dev team wants and what the tech team thinks they want, and vice versa. You need to build trust between these teams. Practice Agile Development. Their answers are below. Cross Train Members.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. And over time, the development team may be able to start anticipating your needs. That frees up even more development resources, and so on.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

But I have a special sympathy for the "product manager" in a startup that is bringing a new product to a new market, and doing their work in large batches. I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. Nice write-up.

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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

All of us know in software companies that scrum is the most significant agile methodology for handling software projects. In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development.

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Embracing Digital Disruption in the Business World

The Startup Magazine

From marketing to product development, to new software tools and communications, the list is almost endless as to the digital transformations taking place. The AppToolKit by GoLocalApps lets app developers track and share their app reviews, create smart websites, and is fully integrated with the cloud.