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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Expo SF (May.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

If you want to learn how a focus on the bottom-line, especially net profit can change your life, and I mean that literally, please see this video: Agile, Outcomes Driven, Digital Advertising. In this case, that amounted to a bottom-line impact of $2.59. [If Parts two and three, Rockin' Teen and Adult (Ninja!).].

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How To Make Better Business Decisions Using Google Analytics

Up and Running

To create urgency and interest, you may create a time-limited marketing campaign. This type of campaign can be a very agile one, and with real-time reports on user behavior, user source, and conversion rates, you can maximize the opportunities that are created. Real-time reports.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. The very best of them shape markets – they know how to create new markets by seeing opportunities before anyone else. Filed under: Corporate Innovation.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. The very best of them shape markets – they know how to create new markets by seeing opportunities before anyone else. Filed under: Corporate Innovation.

Azure 120
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

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