Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Should you charge from day one, testing the revenue model first? Should you charge from day one, testing the revenue model first? We call such companies built to learn.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. The marketing messaging and timing and all other signals for relevancy and offers used for this group was exactly the same as the control group.

.Net 120

.Net Campaign Channel Analytics 120

Steve Blank

OCTOBER 24, 2016

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. This may work in stable markets and technologies.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. This may work in stable markets and technologies.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120