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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Expo SF (May.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

SEO optimization. To improve the chances of your website appearing at or near the top of organic search results, it needs to be SEO optimized. The Google Search Console contains a variety of reports and tools to provide insight on your website’s SEO performance and suggest fixes when Google detects issues.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

If you want to learn how a focus on the bottom-line, especially net profit can change your life, and I mean that literally, please see this video: Agile, Outcomes Driven, Digital Advertising. It is possible to determine the value of doing Paid Search campaigns for brand terms where you already rank #1 via SEO. display campaigns.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

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