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Bringing Lean Startup to Life at GE

Startup Lessons Learned

In a career that has moved from GE to NBC Universal and back to GE, she has brought technological innovation and agile business techniques to two of the US’s biggest legacy corporations. Beth is Senior Vice President and Chief Marketing Officer at GE, but her work defies the standard understanding of big corporate business.

Lean 167
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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Over my career as a serial entrepreneur I observed that since the late 1990s, no early-stage Silicon Valley investor had used business plans to screen investments. The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today.

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Simple Lessons In Never Giving Up

Duct Tape Marketing

Some of these little nuggets along the way on things like, you know, courage and perseverance and agility and overcoming adversity and things like that. They had to, basically, they were treated like Saudi women, which is essentially property, you know, at the time. And so I share with humor a little self-deprecation going on there.

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This I Believe: A Manifesto for a Magnificent Career

Occam's Razor

My professional career spans three countries: India, Saudi Arabia and the United States. A majority of these people, in my experience, are entrepreneurs. The web demands immense agility and flexibility within every company. But that is not the only path to nirvana.

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What Greek Startups Can Teach the World

ReadWriteStart

Whitehill is founder of Entrepreneur Week , the Greek version of which was inspired by riots protesting the country’s austerity moves. Entrepreneurs as Outcasts. According to Whitehill, entrepreneurs are “viewed as outcasts in Greece.” In Greece, “Entrepreneurs don’t have a place to go - so many have left the country.”.

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What Greek Startups Can Teach the World

ReadWriteStart

Inspired by Riots Whitehill is founder of Entrepreneur Week , the Greek version of which was inspired by riots protesting the country’s austerity moves. Entrepreneurs as Outcasts According to Whitehill, entrepreneurs are “viewed as outcasts in Greece.” Currently he’s thinking Chile, Saudi Arabia, Australia, Portugal and Brazil.