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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

It’s a regular question googled in relation to the adaption of scrum methodology, and still people are confused whether to implement it in their projects. All of us know in software companies that scrum is the most significant agile methodology for handling software projects. When Scrum can be followed.

SCRUM 105
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. But Agile is about more than just speed. Image source ).

Agile 87
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") Of course, many startups are capital efficient and generally frugal.

Lean 168
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Lessons Learned: The product manager's lament

Startup Lessons Learned

Eventually, I hope to get them on a full agile diet, with TDD, scrums, sprints, pair programming, and more. I went through some of this in bringing agile methodologies to my current firm - except that I am the product manager in question at this case. October 6, 2008 12:17 AM r& said. Expo SF (May.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

I know plenty of people who prefer more advanced source control system, but my belief is that many agile practices diminish the importance of advanced features like branching. Its not that the idea behind them is wrong, but I think agile team-building practices make scheduling per se much less important. Youd better. Expo SF (May.