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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

It’s a regular question googled in relation to the adaption of scrum methodology, and still people are confused whether to implement it in their projects. All of us know in software companies that scrum is the most significant agile methodology for handling software projects. When Scrum can be followed.

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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. But Agile is about more than just speed. Image source ).

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. For example, the Jira Software team created a microsite dedicated to product-agnostic education about becoming an agile team. Distribution framework.

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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

As events have unfolded, many have asked the question he asked in the days after Hurricane Katrina, when customers had an array of urgent needs and Home Depot wanted to meet them: "Well, why can't we?" So we went back, got our agile teams engaged and in 48 hours, we could put up aerial of people's homes. Let's go."

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Embracing Change: Key Trends in Business Transformation for 2024

The Startup Magazine

Agility and Resilience Agility and resilience are critical for navigating the uncertainties of today’s business environment. Companies must be able to quickly adapt to changing market conditions, economic fluctuations, and disruptive events.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

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