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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
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[Interview] Michael K. Levine, Author Of “People Over Process: Leadership for Agility”

YoungUpstarts

Though agile is all about process and that’s where much of our attention has gone, it’s time we shifted out focus on people and interactions. In his new book “ People Over Process: Leadership for Agility “, technology expert Michael K. By putting people first — as opposed to process. Can you talk a bit about yourself?

Agile 113
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Does Scrum Apply To All Types Of Projects?

The Startup Magazine

All of us know in software companies that scrum is the most significant agile methodology for handling software projects. In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development.

SCRUM 117
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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Lean Startups aren’t Cheap Startups « Steve Blank (tags: startup product-management strategy) [.]

Lean 263
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. But it lacked a framework for testing all commercialization hypotheses outside of the building.

Lean 120
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Lean Startup at Scale

Startup Lessons Learned

One good example is the way in which we''ve adjusted the length of different phases of our agile sprints. We don''t follow a set agile methodology, but rather follow a more home-grown, minimal version of various approaches. At 65 mph, it''s like having a large animal sitting on your chest.

Lean 167
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What do you need to become a scrum master?

The Startup Magazine

Scrum is a framework that is used by software development teams to address complex problems while delivering products of the highest value. Scrum is the most popular subset of the Agile methodology and is used by seventy percent of software teams around the world for project management. What is Scrum?

SCRUM 85