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Bringing Lean Startup to Life at GE

Startup Lessons Learned

In a career that has moved from GE to NBC Universal and back to GE, she has brought technological innovation and agile business techniques to two of the US’s biggest legacy corporations. Beth is Senior Vice President and Chief Marketing Officer at GE, but her work defies the standard understanding of big corporate business.

Lean 167
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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. It taught lean theory ( business model design , customer development and agile engineering) and practice. Seeing Is Believing. Berkeley peers got in Steve’s class.