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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. Curved lines , on the other hand, offer more energy and dynamism.

Design 85
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. Curved lines , on the other hand, offer more energy and dynamism.

Design 48
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. Blues, reds, and greens are common colors in the medical industry.

Marketing 162