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After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. Marketing team. What’s the overall marketing strategy and plan? What are the key marketing messages, brand values , and visual identity? waterfall, agile , etc.)? Product team.
You will fail with: Lean, Agile, Design Thinking, TRIZ, Stage-Gate, Osborn-Parnes CPS, KILN’s FuseTrail, or a homegrown/blended framework. Domain Knowledge, understanding your area and market, deeply. The science and the technology, and, the ever-changing market and customers.
History is littered with stories of how small, yet nimble bands of guerilla fighters with a deep belief in their mission, have often, out-maneuvered, out-thought and defeated larger, better equipped armies. For example, I have a company that I advise, who is one of the smallest players in a market dominated by one major player.
Gregg instructs ways to blend frameworks and use the best tools within frameworks such as Lean, Agile, CPS, or Design Thinking. The Innovation Intensive course outline: Approaches to innovation (Design Thinking, Lean, Agile, TRIZ, CPS, and blended systems). Working with market research and insights. Why innovation?
Training makes a big difference in bridging the gap between market knowledge and… what could be. It’s not enough to know a market white space. Knowledge of frameworks like Lean, Agile, CPS and Design Thinking are essential. You’ll see immediate results with creativity, innovation, and facilitation training.
Staying in business means reinventing as markets shift. Power tools and techniques for identifying new markets (Design Thinking). But innovation is more than survival, it’s the heart beat of an organization. What you make, what you do, and how you do it — is the lifeblood of who you are.
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