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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, November 6, 2008 Steveys Blog Rants: Good Agile, Bad Agile I thought Id share an interesting post from someone with a decidedly anti-agile point of view. Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective.

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Kent Beck keynote, "To Agility, and Beyond"

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 4, 2010 Kent Beck keynote, "To Agility, and Beyond" Kent Beck will give the opening keynote at the Startup Lessons Learned conference on April 23. Kent is a significant figure in the field of software development. Our mystery keynote is now revealed and I couldnt be more excited. Expo SF (May.

Agile 99
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept. Great post!

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Thoughts on scientific product development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. Now that is fun.