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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. Maybe you’ll find a stronger fit with an offbeat choice like Kirsten or Papyrus?

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