Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- 18- Blend strategy, innovation and agility Photo Credit: Ankit Prakash Building a thriving e-commerce business in this digital era requires a precise blend of strategy, innovation, and agility. Another critical attribute for a CEO is an acute sense of self-awareness.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

crowdSPRING Blog

FEBRUARY 10, 2010

Entrepreneurs: Beware of Vanity Metrics - [link]. Trust in Friends Declines, Trust in Experts Rises – Social Media and PR Still Win - [link]. Excellent post about agile software development & some pitfalls of agility - [link]. Getting Funded: An Interview with Graphic.ly Interesting gamble.

Social Media 77

Social Media Small Business Design Media 77

Up and Running

MAY 23, 2016

Noah says, “Agile is what most software companies use. You can learn more about the agile development methodology on Version One’s site. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Step 8: Track your metrics. The benefits of tracking key metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

JANUARY 18, 2022

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Marketers must adjust their expectations and metrics with expanded brand tracking. This requires a shift from marketing designed for short-term gratification to marketing that takes a long-term view.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Cracking the Code

DECEMBER 16, 2006

Venture Capital is about investing in the small, fast and agile company hoping that it will beat the large and slow incumbent. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Saturday, December 16, 2006. Betting on the right guy. Posted by Philippe Botteri. at 12:25 PM.

Software Review 48

Software Review Venture Capital Technical Review Europe 48

YoungUpstarts

JULY 22, 2011

You’ll find content categorized into different topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Aggregator 170

Aggregator Curation Widget Angel Investor 170

View from Seed

MAY 14, 2019

But if you are able to build beautiful products, get great PR coverage, and execute flawlessly on optimizing your marketing funnel, you are more likely to show some positive signs that things are sort-of working. These challenges put founders in a precarious position because they all contribute to a serious loss of agility.

Founder 256

Founder Agile Cofounder Seed Capital 256

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup Angel Investor 175

crowdSPRING Blog

MAY 1, 2015

Why Revenue Isn’t the Most Important Financial Metric for Startups – buff.ly/1DhyQo4. A Designer’s Introduction to “Agile” Methodology – Tuts+ Web Design Article bit.ly/1JT4QEb. Small Business and Startup Tips: Analyzing Your Search Data | @crowdSPRING Blog – bit.ly/1EFd59a. 30 Startup Lessons – buff.ly/1DIXcZy.

Small Business 48

Small Business Design Social Media Startup 48

ReadWriteStart

MARCH 27, 2011

Flip startups are agile startups that aim to exit quickly. The development part is similar to a lean startup: you want to be agile. The development part is similar to a lean startup: you want to be agile. Every startup needs PR, but this is even more true of flips. A good way to get attention is to get catchy metrics.

Lean 144

Lean Startup Agile Coder 144

Brandanew

JULY 9, 2015

They may also engage with large PR houses to get the distribution going. For a small firm, while there are advantages that come with being more agile, it is also harder to compete on uneven ground as they may not have large budgets. There was no one God-sent metric box that solved all our queries in one go.

Marketing 100

Marketing SEO Metrics Channel 100

Occam's Razor

JANUARY 7, 2014

They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. " Kisses. Angels singing! Time on Site!

Analytics 142

Analytics Web Metrics DC 142

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Occam's Razor

DECEMBER 9, 2009

They also tend to generate inefficiencies (everyone's doing their own thing after all) be it with tools or work or metrics definitions or testing platforms or… Decentralized organizations optimize for a local maxima and it happens all the time that while individual divisions in a company win, that the company as a whole loses.

Analytics 95

Analytics Framework Web Lean 95

Occam's Razor

FEBRUARY 7, 2022

Don’t test for a vanity metric. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Accommodate for this reality in your PR campaign. But, the ability to see the big picture and demonstrate agility is a necessary skill to build for long-term success.

Analytics 103

Analytics Programming Global Campaign 103

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Diversity is not the only requirement for making good group decisions.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Startup Lessons Learned

OCTOBER 4, 2008

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Expo SF (May.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

market-by-numbers.com

DECEMBER 7, 2009

Archives October 2010 September 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 Categories Customer Development Economic downturn Lean Startup Marketing Help Metrics-Driven (..)

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Their stories would not have been possible without access to sympathetic adults with the necessary equipment and knowledge to get started.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

crowdSPRING Blog

MAY 8, 2015

The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. A Designer’s Introduction to “Agile” Methodology – Tuts+ Web Design Article bit.ly/1JT4QEb. What is the ideal size and make-up of a team for a pre-revenue SaaS startup? – buff.ly/1EY9ktL. Why VCs Need Unicorns Just to Survive - buff.ly/1Re6VjN.

Small Business 48

Small Business Design Social Media Startup 48

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

crowdSPRING Blog

FEBRUARY 4, 2010

. “Designing startup metrics to drive successful behavior&# – [link]. Apply Agile Thinking To Everything You Do (especially helpful for startups & small businesses) - [link]. Apply Agile Thinking To Everything You Do (especially helpful for startups & small businesses) - [link].

Social Media 92

Social Media Small Business Design Media 92

Duct Tape Marketing

SEPTEMBER 19, 2018

Maybe we can look at different metrics and a different definition of success. Sitting is the worse place for our body, our health, our happiness, our focus, our agility, our resilience. Social media will allow me to do that without paying a PR company, yet we often use social media to deflect, distract.

Social Media 65

Social Media Media Conversion Technology 65

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

APRIL 26, 2009

In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

OCTOBER 4, 2010

This is the same issue we see with vanity metrics : companies are giving the appearance of sharing information while actually engaging in spin or outright deception. The higher the vanity ratio, the more effective the PR. It helps companies with PR. The higher the vanity ratio, the more effective the PR.

San Francisco 167

San Francisco Lean PR Metrics 167

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Cracking the Code

APRIL 13, 2007

The post-internet sales force evolved into a more agile tiered engine, starting with leads generated on the website, followed by a telesales team that would further qualify the lead and assigned it to the proper sales team (telesales for SMB or direct sales for Enterprise). Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Internet Software Technical Review 48

Startup Lessons Learned

DECEMBER 16, 2008

Our goal is to understand the metrics, mechanics, and levers of engagement. Lets look at a specific example, and start to think through what the metrics might look like if we attempted to measure it: Customer gets a synthetic message saying: "upload some photos!" Levers of engagement Lets start with the levers of engagement.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? I think its wasteful. Expo SF (May.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94