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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

They know how to estimate work units, how to manage the agile development process and how to get the most out of their teams. new features need to be rolled into PR strategies and competitor analyses. - As the CEO you can personally help manage deadlines and the Agile process. So no need immediately for the VP of Engineering.

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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 42:20 Did agile development influence you? should companies do spreadsheets / plan / have a hypothesis for success? what is the difference between a “pivot” or a “double dribble” (changing your business completely)? Why waste energy?

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Why Some Startups Win

Steve Blank

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. The same was true for PR.

Startup 329
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How To Communicate with your Investors between Board Meetings

Both Sides of the Table

Running the “Agile&# Board. Doing nothing between board meetings to me is like running the “ waterfall software development process. &# We all know that modern software companies run on the “ agile &# development process by having short release cycles and frequent communications. You can do calls if need be.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

My favorite line about using blogging for PR I heard from Brian Solis who said, “PR doesn’t stand for press release, it stands for public relations.&# When you think about your blog, think about which members of the public you most need relations with. We then set out to build these features as quickly as we could.

Customer 280
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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The unprecedented size and scale of VC returns transformed venture capital from a financial asset backwater into full-fledged player in the financial markets. Then one day it was over. IPOs dried up. The Rise of the Lean Startup.

Lean 335
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.