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Through rapid experimentation, short productdevelopment cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Customer development (the understanding of customer needs) must be married to agiledevelopment (a process which drives waste out of productdevelopment).
I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. Stevey's Blog Rants: Good Agile, Bad Agile Learning from Obama: maneuver warfare on the campa.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#
If its part of a viral loop, its probably trying to get them to invite more friends (on average). This gets me into trouble, because it conjures up for some the idea that productdevelopment is simply a rote mechanical exercise of linear optimization. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? Expo SF (May.
Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May. Conference streaming, sponsors, discounted tickets. Learning is better than optimization (the local ma.
For this reason you should find out as quickly as possible if the product is indeed offering real value to your customers by looking at real data. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Keep the team small, agile and up-to-date.
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.
In fact, the curse of productdevelopment is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, productdevelopment teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!
This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.
Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the productdevelopment team of a startup (large or small) is a service organization. Does this sound familiar? Expo SF (May.
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.
When youve mastered that, consider adding operations, customer service, marketing, product management, business development - the idea is that when the team needs to get approval or support from another department, they already have an "insider" who can make it happen. Expo SF (May. Conference streaming, sponsors, discounted tickets.
May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading productdeveloper for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. ); // Welcome to Mashable!
Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? Expo SF (May. Conference streaming, sponsors, discounted tickets.
Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May. Conference streaming, sponsors, discounted tickets. Learning is better than optimization (the local ma.
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of productdevelopment and is used to quickly and quantitatively test a product or a product feature.
At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? Is it that they act as free advertising for our premium product? January 28, 2009 1:54 AM startupcfo said. Thanks for adding to the discussion on freemium these days.
But even as nonpaying users, these earlyvangelists are willing or eager accelerators of your viral growth. Another path is to put productdevelopment on hold until the customer development team can find customers who can provide adequate feedback. They understand they have a problem. MVPs for Web/Mobile Are Different.
Is the company growing because of an amazing viral loop paired with a strong engagement loop? Most of the article is about the features – new and old – of the product. Is the company growing because of an amazing viral loop paired with a strong engagement loop? It’s possible, but the article doesn’t say.
If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. . Expo SF (May.
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Acqusition competition is how new apps get new customers. Expo SF (May.
You are small and agile, which means you have a high rate of innovation and growth, and with that comes work! Not Embracing Agility. "If While its vital to have goals and a clear vision, to survive and thrive youll have to keep an open mind and stay agile enough to follow the path where it leads." — Jeff Jackel , CEO, BuzzMob.
Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Culture of Innovation. Continuous Optimization.
If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it? Combining agiledevelopment with customer developm.
This team had been working for many months in a standard agile configuration: a disciplined engineering team taking direction from a product owner who would prioritize the features they should work on. The team was adept at responding to changes in direction from the product owner, and always delivered quality code.
There has never been a viral outbreak of such magnitude before. Eric Ries, the founder of theleanstartup.com , states that the lean startup philosophy“provides a scientific approach to creating and managing startups and get the desired product to customers’ hands faster.”. Invest in your brand.
Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Expo SF (May. Conference streaming, sponsors, discounted tickets. Learning is better than optimization (the local ma.
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