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Why Some Startups Win

Steve Blank

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. The same was true for PR.

Startup 329
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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 263
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

My favorite line about using blogging for PR I heard from Brian Solis who said, “PR doesn’t stand for press release, it stands for public relations.&# When you think about your blog, think about which members of the public you most need relations with. I rarely see the tech team do this.

Customer 280
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And yes, we could have built a top-down, command-and-control hierarchy.

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8 Tips to Ensure That Your Startup Doesn’t Fail

The Startup Magazine

The key to successful marketing is attracting customers and investors to your business through a variety of means, including print ads, website design, public relations efforts, and many other techniques that can attract customers to your business. Choose a unique brand name. Conclusion.

Startup 173
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Twitter Link Roundup #225 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link]. 2014 Logo Trends – crowdspring.co/1lDrFyz. 20 Wonderful Logo Sketch Examples to Get Inspired – crowdspring.co/1lDsBD4.

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10 Big Ideas For Small Business Marketing

YoungUpstarts

However – agile small businesses who figure this out early could have a major advantage. And yet, according to our research, only 14% of small businesses outsource their marketing, public relations, and advertising. Because while voice search is not yet a tidal wave, it’s growing.