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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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5 Things You Should Know Before Hiring A Development Shop

YoungUpstarts

Dev shops may also have different processes for managing projects One of the most common is called agile development - and has rave reviews due to its emphasis on quick iteration. Most shops that are agile will state it clearly, so look out for this if it’s important to you. Contact references.

Developer 203
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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. But Agile is about more than just speed.

Agile 87
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Selecting a Web Development Company

SoCal CTO

They''ve been in talks with some consulting companies, but don''t quite the know the criteria for evaluating them and things like references(and where to get them). Do not fall into the trap of Startups and a Common Misunderstanding in Agile Software Development. References. They should be willing to share references.

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Why Some Startups Win

Steve Blank

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. However, the Intent was immovable.

Startup 329
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Digital Transformation In Business

The Startup Magazine

Understanding Digital Transformation Digital transformation refers to the integration of digital technologies into all aspects of a business, fundamentally changing how it operates and delivers value to its customers.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Personal Libraries is a personal reference management system streamlinig the processes for discovering, organizing and citing researchers’ industry readings.

Lean 308