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Jenny Blake: I was there for five and a half years, and halfway into my time there … During that five years, the company grew from 6,000 to 36,000 employees, and one major issue became retention. Jenny Blake: At first, I started to ask, “How can people be as agile as startups?” So you pivot.
In fact penetration in Chile, Turkey, and Venezuela is estimated at >80% which is astonishing. Yes, that’s 25% of Zynga revenues for 2011 — which, as huge as that sounds, indeed is what I hear through the grapevine Zynga spends on player acquisition/retention. Ergo, Zynga spends more like $250 million on Facebook ads.
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