The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions
crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. Maybe you’ll find a stronger fit with an offbeat choice like Kirsten or Papyrus ( Papyrus !).
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