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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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[Review] Great By Choice

YoungUpstarts

The three core behaviors of 10Xers that differentiate them from comparison companies are highlighted below: Image courtesy of Leader’s Beacon. These protagonists were able to build enterprises that beat their industry averages in the stock market by at least 10 times (hence the name). Fanatic Discipline.

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Astranis to Bring High-Speed Internet to the Remotest Corners of the Earth

ReadWriteStart

Astranis differentiates itself from other satellite internet providers by partnering with local telecommunications and internet service providers. Notable among them is a contract to bring service to remote areas of Alaska, where traditional connectivity options are limited.

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Techstars and The Nature Conservancy

Feld Thoughts

Over the years, we’ve been personally involved in a number of projects, such as protecting the Anchor River in Anchor Point, Alaska (the town Amy grew up in until she was eight.) A key shared value of ours is protecting our planet and we are huge fans of TNC’s science-based approach.