5 Simple Guidelines to Achieve The Right Marketing Mix
Up and Running
APRIL 29, 2013
Know your audience thoroughly. How well do you know your target audience, whether B2B or B2C? For example, I remember a local shoes manufacturer in Albuquerque who set targets of 50 thousand units per month for a newly announced product. You could have some in-store promotions as well. It pays to do market research.
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