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5 Simple Guidelines to Achieve The Right Marketing Mix

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The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time. Know your audience thoroughly. How well do you know your target audience, whether B2B or B2C? Simple, eh? Well, it’s not as easy as it sounds.

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5 Ways Building a Brand Makes Your Small Business Stand Out

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It’s confusing to customers because it lacks consistency. . After all, your small business’s branding is the first impression your business makes with your potential customers. Branding is key to customers seeing your business as legitimate, not a half baked side hustle. Not sure how to start? Create a buyer or user persona. .