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How well do you know your target audience, whether B2B or B2C? For example, I remember a local shoes manufacturer in Albuquerque who set targets of 50 thousand units per month for a newly announced product. Get promotional bags imprinted with your store’s logo and use them to pack groceries. Know your audience thoroughly.
Microsoft cant have seemed very impressive when it was just a couple guys in Albuquerque writing Basic interpreters for a market of a few thousand hobbyists (as they were then called), but in retrospect that was the optimal path to dominating microcomputer software. but "how big could this company get if the founders did the right things?"
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