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5 Simple Guidelines to Achieve The Right Marketing Mix

Up and Running

The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time. How well do you know your target audience, whether B2B or B2C? Simple, eh? Well, it’s not as easy as it sounds. How exactly do you achieve this?

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Do Things that Don't Scale

paulgraham.com

Microsoft cant have seemed very impressive when it was just a couple guys in Albuquerque writing Basic interpreters for a market of a few thousand hobbyists (as they were then called), but in retrospect that was the optimal path to dominating microcomputer software. but "how big could this company get if the founders did the right things?"

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