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5 Simple Guidelines to Achieve The Right Marketing Mix

Up and Running

Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. Do you really understand you products and services? Is your product or service market-ready? Is your product or service market-ready? Simple, eh? Direct sales?

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Do Things that Don't Scale

paulgraham.com

Microsoft cant have seemed very impressive when it was just a couple guys in Albuquerque writing Basic interpreters for a market of a few thousand hobbyists (as they were then called), but in retrospect that was the optimal path to dominating microcomputer software. Its just a more extreme version of designing a robust and elegant product.

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